TOP 3 DESIGNS

I'm really impressed with the business flyer I made for my PR firm. I think it represents the company well and not to toot my own horn, I think it was well done. This type of flyer is what you would normally see as a business flyer in the fashion business. I'm interested in going into Fashion PR, and/or branding/marketing so I created a firm that included all of that. I used the Photoshop effects that we used in class recently with the borders, tilting the images and adding drop shadows. I've seen this type of effect done before and I always wanted to know how to do it. I think I did a great job on it and it went well with the direction of the flyer. I used actual fashion show images to show what the company can do. The bottom portion I included the agency information. Who we are and what we do. The 'as seen' on portion gives the business an 'edge'. People would want to contact us seeing who we've worked with and affiliated with. The logo I used is actually the logo of a company I look at for inspiration. It is the People's Revolution Company that is based out of New York and is basically a public relations, branding firm. Something similar to what I want my company to be.

For the music CD, I created a project that incorporated my agencies brand. I created a "Runway Music" album that my agency could include in client packages. The album is music that is normally used on runways during fashion week. If the CD is included in the package we sell to the client, they wouldn't have to hire a separate person to bring in music. The front cover is an image of an actual fashion show that we would have put on. The image is the models coming down the runway, hence the name 'Runway Music'. I think that it would appeal to designers. I included the company logo at the bottom of the CD that serves as branding for us. The back cover is the models going back down the runway closing the show. I have listed the 10 tracks on the CD, record company logo, and copyright information. The album title is at the top and the barcode is located at the bottom, where it usually is on most CDs. I think I used great images for this CD .It shows actual runways in action. The back image shows the audience clapping.

The postcard, in my opinion is very unique. The event I'm promoting is called "Fashion Night Out" which is an actual event that happens in New York City every year. It's an event where many fashion designers/labels have separate shows during the night as well as tents set up in various places to showcase their new pieces. The postcard is very flashy and appealing! I actually found the image with the cut outs already done, but I went in and spiced it up a little bit. I added larger borders and incorporated the same effect used on the flyer. The large rectangle borders with the drop shadow. On the postcard I have the company logo, the LEE PR name to "brand" ourselves and the name of the event. I also included where it was going to be and the time.